Abstract

This article primarily used Cristiano Ronaldo's 2018 transfer to Juventus F.C. Club as a case study to analyze and summarize how the star effect brought about by Cristiano Ronaldo in this event promotes the development of the football economy while empowering socio-economic development. Through case analysis, this article concluded in three aspects. In the football industry sector, the signing of football stars had positive effects on both the team and the league. It was recommended that the league and clubs introduce players with strong personal abilities as needed and actively exert their social influence to promote the development and improvement of the club and league. In the social development sector, the joining of football stars will promote the development of related industries. It was recommended that all regions attach importance to the development of football and actively promote the empowerment of the football economy in the social economy. At the same time, there were certain shortcomings in the model of empowering economic development through sports stars. It was recommended that players establish a good social image and moral literacy.

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