The Effectiveness of Emo-Demo in Increasing the Knowledge and Attitudes in Mother Who Do Not Provide Exclusive Breastfeeding in the Working Area of Cisadae Public Health Center in Malang

Abstract

The worldwide rate of exclusive breastfeeding is <40%. In Indonesia, only 42% of babies were exclusively breastfed for first six months by 96% of women (2013). Breast milk plays a vital role for both mother and baby. In 2018, the exclusive breastfeeding rate in East Java was 40%, which is far from the target set at 80%. The rate of exclusive breastfeeding is relatively higher in rural than in urban areas with a ratio of 57.22:54.77%. Meanwhile, in Malang, particularly in the Cisadea Public Health Center area, in 2019, the rate of exclusive breastfeeding was 64.8%. The knowledge and attitude of women are closely related to their behaviour towards exclusive breastfeeding. One way to increase the practice of exclusive breastfeeding is Emotional-Demonstration (Emo-Demo) education. The purpose of this study was to determine the effectiveness of Emo-Demo exclusive breastfeeding to increase the knowledge and attitudes of mothers who do not exclusively breastfeed in the working area of the Cisadea Public Health Center. The study used a pre-experimental research with one-group pre–post-test design. Data from the Wilcoxon signed rank test on maternal knowledge obtained an Asymp Sig (2-tailed) value of 0.011 and maternal attitude of 0.000. So, it can be concluded that the Emo-Demo method is effective in increasing the knowledge and attitude of mothers towards exclusive breastfeeding.
 Keywords: demo, exclusive breastfeeding, knowledge, attitude