Abstract
The social capital is one of the factors affecting the organizational performance and has been a remarkable research topic, because the studies conducted on social capital in such as automotive, hospital, hotel and safety sector is revealed that the high social capital lead high organizational performance. However, there are various mediating and moderating variables in the effect of social capital on organizational performance. One of these variables is competition strategies. Because appropriate competition strategies such as marketing, human resources and technology usage can increase the social capital of the firms. However, there are a limited number of studies dealing with the role of mediating and moderating variables in the effect of social capital on organizational performance. Therefore, the purpose of the study is to determine whether competition strategies have a mediating and moderating role in the in the effect of social capital on organizational performance in hotels. For this purpose, a questionnaire was employed to the five-star hotels operating in the Antalya destination. According to the results of the hierarchical regression analysis, competition strategies have a mediating and moderating role in the effect of social capital on organizational performance.
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