Abstract
In Bandung district many Micro, Small and Medium Enterprises (SMEs) are not familiar with entrepreneurship education due to limited access to it. Meanwhile, the potential of Micro, Small and Medium Enterprises (SMEs) is enormous, especially in the culinary field. In fact, Micro, Small, and Medium Enterprises (SMEs) can contribute as much as 57.8% of Indonesia's Gross Domestic Product (GDP) revenue. Of course, this phenomenon will affect the business activities of business actors, one of which is the difficulty in developing marketing in their business. This study aims to determine how the influence of entrepreneurship education on marketing development in the culinary for Micro, Small and Medium Enterprises (SMEs) of Bandung District. Data were taken using quantitative methods through a preliminary survey of 50 respondents of culinary Micro, Small and Medium Enterprises (SMEs) in Bandung District. The results show that there is a positive and significant influence of entrepreneurship education on the development of the culinary Micro, Small and Medium Enterprises (SMEs) market in Bandung District. The facts prove that all respondents studied relied on self-taught methods to learn business, without any special education about entrepreneurship given. Therefore, this phenomenon results in the difficulty of marketing development carried out by culinary Micro, Small and Medium Enterprises (SMEs) in Bandung District due to the absence of entrepreneurial education obtained by culinary Micro, Small and Medium Enterprises (SMEs) in Bandung District.
Highlights
The phenomenon of the failure of a business can be a common phenomenon that is often found in one's business activities, especially for Micro, Small and Medium Enterprises (MSMEs)
According to the facts stated by Suryana (2001), the age of 5 years is the age of many Micro, Small and Medium Enterprises (MSMEs) experiencing failure or what is commonly called the failure rate
While the indicators measured in the marketing development variable are innovation orientation, bottom-up approach, interactive marketing methods, Word of Mouth (WOM), and direct selling (Stokes, 2012)
Summary
The phenomenon of the failure of a business can be a common phenomenon that is often found in one's business activities, especially for Micro, Small and Medium Enterprises (MSMEs). The obstacle that often arises and can lead to failure from the entrepreneurial activities of Micro, Small and Medium Enterprises (MSMEs) is the difficulty of developing the existing market. As supported by the opinion of Gunatin (2017) which states that there are several general things that often become obstacles for Micro, Small and Medium Enterprises (MSMEs) in Indonesia to Acitya: Journal of Teaching & Education Vol 3 No 1 2021 develop, namely weak marketing strategies (marketing), weak creativity and innovation, Human Resources (HR) who are less competent, business capital, and weak ability to read opportunities. With the existence of education, the hope that arises is that more and more Micro, Small and Medium Enterprises (MSMEs) actors will be more educated on how to run a good and correct business, so that failure can be minimized
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