The Effect of Workers' Emotional Lobor in Each Beauty Industry on their Quality of Work and Life

Abstract

The purpose of this study is examine the impact of emotional labor of employees on work and life according to the beauty service industry and position that provides services to customers, and to establish the academic basis for improving the work environment of beauty service workers. The sample of this study was comprised of 630 questionnaires for beauty service workers currently working in the capital area, which were distributed both online and offline, and a total of 609 questionnaires were used for the final analysis data. Data analysis was performed using the SPSS 21.0 program and in order to examine the impact of emotional labor per work sector on the quality of work and life, regression analysis was used. First, it was found that for emotional labor of beauty service workers according to the work field, ‘pursuit of happiness for work and life’ and ‘incongruity of work and life’ for impact on the quality of work and life. It was found that when the ‘external emotional labor’ increased for hair beauty workers, skin beauty workers, makeup workers, and nail beauty workers, it had a positive (+) relationship when the ‘pursuit for happiness in work and life’ increased. Second, for emotional labor of beauty service workers per position, ‘pursuit of happiness for work and life’ and ‘incongruity of work and life’ were found to be important variables among quality of work and life. Third, when taking a look at the relationship of emotional labor and quality of work and life according to the type of affiliation, it was found that in the case of ‘internal emotional labor’ among emotional labor, it was highest in franchise shops among the four groups. In conclusion, the present domestic beauty industry is expanding into an industry that actively responds to the various needs of customers while providing qualitative services. In particular, as the beauty industry is becoming more diverse, segmented and professional, there is a very wide range of demographical features of customers visiting beauty shops, skin care shops, and makeup and nail shops. Therefore, since the needs for services to be received are all different, the quality of services that workers must provide directly to customers must also be enhanced. Keywords: Beauty profession; Beauty service; Emotional labor; Quality of life