Abstract
This paper aims to determine the effect on the engagement of ‘Net Generation’ students from using ‘YouTube’ in the classroom. The education and engagement of the Net Generation students are a growing challenge among institutions of higher learning. Net Generation arrival overlaps with the advent of digital technology. Thus, this explains why the students have dissimilar styles of learning due to their comfort with and use of digital technology. Literature on educating and engaging the Net Generation asserts incorporating the Web 2.0 elements; YouTube inside and/or outside classroom. The target sample includes Net Generation students in their 2nd-3rd year at the University of Cape Town in the Commerce faculty enrolled in an Information Systems course. The research instrument was a questionnaire. Two samples were included, the first consisted of students currently enrolled in the course and the other, students previously enrolled in the course. The result shows that the use of YouTube had a positive effect on the engagement of Net Generation students.
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