Abstract
The Effect of User-Generated Image Pixel Quality on User Experience: A Scenario-Based Experiment in Social Media
Highlights
The proliferation of social media platform greatly transforms the way people interact with physical products
Consumers are inclined to view photograph to get the first impression of products for a short period, which is an effective avenue of tangibilizing intangible experience [1]
Despite the fact the user-generated content has increased at an unprecedented speed, the image quality-related research under the social media context is still scarce
Summary
The proliferation of social media platform greatly transforms the way people interact with physical products. Among all kinds of social media content, one type of information is worthy of further research: image. Consumers are inclined to view photograph to get the first impression of products for a short period, which is an effective avenue of tangibilizing intangible experience [1]. Users share them in social media to self-projecting and self-branding [1,13,14,15]. The implication of UGI facilitate other users to comprehend product-related experience, and help marketer to unlock users’ intangible, subjective and personal user experience [2,16]. UGI can be critical or even precious in terms of user real experience
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