The Effect of Unified Theory of Acceptance and Ue of Technology (UTAUT) on Behavior Intention and Use Behavior in Buying Baby Product Online

Abstract

This study analyze the effects of effort expectation, performance expectancy, social influences, and facility conditions on behavioral intentions and using behavior. The research method this time uses quantitative methods with data collection tools using a questionnaire with a Likert scale. The analytical method of this research is PLS-SEM. The research sample is the people of the city of Solo who have done online shopping for baby products, with a total sample of 95 respondents. The research variables used in this study are the independent variables, namely performance expectations, business expectations, social influence, and facility conditions, and the dependent variables are behavioral intention and usage behavior. The results of the data will then be processed with SMART PLS 3.0. The results of this study are that performance expectations and business expectations do not affect behavioral intentions, social influence and facility conditions affect behavioral intentions, and facility conditions affect usage behavior.