Abstract
This study investigated the effect that typeface has on a reader's perception of three different types of onscreen documents (business, email, and youth narrative stories). Participants read documents displayed in either a congruent, neutral, or incongruent typeface. Results suggest that the less congruent the typeface, the more the document was perceived in a negative fashion. That is, the typeface itself affected the perceived personality of the document and the perception of the author; thus, typeface appropriateness should be considered when writing an onscreen document.
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More From: Proceedings of the Human Factors and Ergonomics Society Annual Meeting
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