The Effect of Turkey’s (Türkiye) Country Image on Country Reputation: A Study From The Perspective of Citizens of The People’s Republic of China

Abstract

In the 21st century, with globalization, the concepts of image and reputation have become indispensable for countries, and studies on these concepts have gained momentum in the literature. One of the countries that has accelerated its image and reputation efforts is the Republic of Türkiye, located in the west of Asia. Since its establishment, the Republic of Türkiye has developed political and economic relations with many countries. One of these countries is the People’s Republic of China, located east of Asia. China and Türkiye have continued their political, economic, and cultural relations since the 2000s. This study examines the impact of Türkiye’s country image on the country’s reputation from the perspective of Chinese citizens and also reveals how Chinese citizens perceive Türkiye’s image and reputation. The study involved conducting face-to-face surveys using a convenience sampling method with 434 Chinese citizens in Shanghai between December 21-31, 2023. Due to incorrect and missing data, the data of 420 participants were analyzed. The data was subjected to reliability tests, factor analyses, frequency analyses, and regression analyses. The analysis concluded that Chinese citizens’ perception of Türkiye significantly effects the country’s reputation.