The effect of tourist attraction, location and promotion toward local tourist decision visit to Air Manis beach in Padang city in new normal policy

Abstract

This study aims to analyze the effect of local tourist attraction, location and promotion toward the tourists decision among pandemic covid-19 and usefull for government to make a tourist marketing strategic of local tourist visiting of Air Manis Beach in Padang city which is famous with the legend of the stone Malin Kundang, a rebellious child who was cursed by his mother to became astone. This legend really makes people curious about the existence and shape of the rock which is located on this beach. Data analysis using Partial Least Square (PLS) with 100 respondents with purposive sampling method shows that 1) Attractiveness does not affect to the decision of tourists to visit the marine tourism object of Air Manis beach 2). Location has a positive effect on tourists decision to visit the marine tourism object of Air Manis beach 3) Promotion does not affect the decision of tourists to visit the tourist object of Air Manis beach. From the results of the research, it can be suggested the manager of tourist objects in this case the regional government pay more attention and improve more on locations such as road access to beach locations and providing sufficient and safe parking locations, so that tourists can park vehicles comfortably and the provide the availability of cleanliness facilities such as toilets.