Abstract

The purpose of this study to examine the influence of tourism experience on revisit intention mediated by destination image and satisfaction. Sampling technique using the accidental sampling and purposive sampling with sample of 240 respondents. Respondents were taken from visitors who had been to Sanggaluri Park Purbalingga twice or more and aged 17 years or over. Method of data collection using the questionnaire. The data analysis method uses the Structural Equation Model - Partial Least Square (SEM-PLS) with the Smartpls program. The direct test result show the result of tourism experience has a direct effect on destination image, tourism experience has a direct effect on satisfaction, tourism experience has a direct effect on revisit intention.
 
 

Highlights

  • Tourism is one of the joints of the nation’s economic development and broad international interaction, because with tourism each country will recognize and be known from one another

  • Tourism will grow and develop if it has a high frequency of visits in each period. This high visit will last if old visitors who have visited the attraction make a return visit because of an interest in conditions, or certain factors that strengthen the intention of tourists to make an interest in visiting again (Zhang et al, 2018)

  • One of the attractions of a person visiting other places or countries is a memorable tourism experience or what is known as tourism experience, even with tourism experience someone will have a tendency to revisit these tourist attractions with the aim of reminiscing, reminiscing or feeling the atmosphere of a tourist place that is never felt before (Kim, 2017)

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Summary

Introduction

Tourism is one of the joints of the nation’s economic development and broad international interaction, because with tourism each country will recognize and be known from one another. Tourism will grow and develop if it has a high frequency of visits in each period This high visit will last if old visitors who have visited the attraction make a return visit because of an interest in conditions, or certain factors that strengthen the intention of tourists to make an interest in visiting again (Zhang et al, 2018). Pine and Gilmore (1998) emphasize the conceptual basis of experience on economic growth by assuming that the world economy has undergone drastic changes from product-based to service-based to experience-based. According to these assumptions, many organizations and companies emphasize delivering memorable experiences to consumers (Pullman & Gross 2004; Voss et al, 2008). The assessment of the tourist experience of a destination will have an impact on the overall evaluation of the destination which has an influence on the image of the destination (Woodside & ubeelar 2002)

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