Abstract
This study assessed relationship characteristics and social capital from the perspective of interdependent linkage between sharing economy businesses and consumers, which can create the social network and relationship competitive advantage. It verified the importance of the creative production process of the value network of sharing economy businesses. For this purpose, the statistical techniques were used to perform frequency, reliability/validity, suitability, and path analyses on 522 subjects active in sharing economy service communities. A structural model was thus proposed. The results of the study are as follows. First, the results of the path analysis between the relationship characteristics and social network (social relationships, social commitment) of sharing economy businesses showed that mutual influence and emotional connection had a significant effect on social relationships, and mutual influence, sense of belonging, and emotional connection had a significant effect on social commitment. Second, the results of the path analysis between social capital and social network (social relationships, social commitment) of sharing economy businesses showed that pursuit for self-fulfillment, social participation, and pleasure had a significant effect on social commitment. Third, the results of the path analysis between the social relationships, social commitment, relationship competitive advantage, and continuance commitment of sharing economy businesses showed that social relationships and social commitment had a significant effect on relationship competitive advantage, while relationship competitive advantage had a significant effect on continuance commitment.
Highlights
The sharing economy is an emerging economic phenomenon, driven by the development of ICT, social trade and sharing, consumer awareness, and the increasing number of collaborative web communities
The sharing economy is configured through the social economy, which is an economic concept that prioritizes the implementation of social values; collaborative consumption, which focuses on social values; collective intellect, for which the internet, voluntary participation, and sharing of knowledge are core; digital community, where the activities of digital communities occur in a digital space; and social capital, which is a social force that solves community issues through trust and cooperation [2,3,4]
If we look at these relationship characteristics with a respect of sharing economy business, Wittel [22] argued that things that were shared in society before the digital era were led by strengthened social interactions based on the principles of mutual, social, and generalized reciprocity
Summary
The sharing economy is an emerging economic phenomenon, driven by the development of ICT, social trade and sharing, consumer awareness, and the increasing number of collaborative web communities. The sharing economy is configured through the social economy, which is an economic concept that prioritizes the implementation of social values; collaborative consumption, which focuses on social values; collective intellect, for which the internet, voluntary participation, and sharing of knowledge are core; digital community, where the activities of digital communities occur in a digital space; and social capital, which is a social force that solves community issues through trust and cooperation [2,3,4] It spreads coexistence in the digital economy paradigm, which begins with the consumer
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
