Abstract

Purpose: This study aimed to investigate the effects of online lecture quality and academic self-efficacy on the lecture satisfaction of college students majoring in beauty.Methods: The data were collected from university students majoring in beauty and were subsequently analyzed using the Social Science Statistics Package (SPSS) 22.0. Frequency, factor, reliability, and regression analyses were performed.Results: Most survey participants from the studied college evinced the following general characteristics: female first-year hair majors residing in a metropolitan area. The validity and reliability of online lecture quality were determined via three factors: class content, interaction, and learning environment. Academic self-efficacy was ascertained through three factors: task difficulty preference, confidence, and selfregulation effectiveness. Finally, task satisfaction was established through the two elements of overall contentment and instructor approval. The study found that online lecture quality and academic self-efficacy of college students majoring in beauty exerted a positive (+) significant effect on lecture satisfaction.Conclusion: The results of this study are expected to represent basic data for use in the development of beauty colleges, which should plan and implement measures to improve lecture quality and academic self-efficacy during the delivery of online classes.

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