Abstract
The research was conducted at Cahaya Mandiri Trading Business, with the aim of seeing the effect of Product, Price, Promotion and Brand Image Effect on Sales Volume at Cahaya Mandiri Trading Business. The sample in this study were 87 consumers. The type of data used in this study is primary data in the form of quantitative data which is carried out by distributing questionnaires to consumers who shop. The analytical tool that the author uses is Multiple Linear Regression Analysis with a quantitative approach with the help of SPSS Software Version 21. The results of the study can be concluded that: (1) The product partially has a significant effect on Sales Volume at Cahaya Mandiri Trading Business. (2) Price partially has a significant effect on Sales Volume at Cahaya Mandiri Trading Business. (3) Promotion partially has a significant effect on Sales Volume at Cahaya Mandiri Trading Business. (4) Brand Image partially has a significant effect on Sales Volume at Cahaya Mandiri Trading Business. (5) Product, Price, Promotion and Brand Image simultaneously have a significant effect on Sales Volume at Cahaya Mandiri Trading Business.
Highlights
The development of small and medium enterprises is increasing every year, especially in the Rengat district.An increase in the number of small and medium enterprises will certainly increase competition in the business that is run, especially the business that is run the same type as the old one
(4) Brand Image partially has a significant effect on Sales Volume at Cahaya Mandiri Trading Business
(5) Product, Price, Promotion and Brand Image simultaneously have a significant effect on Sales Volume at Cahaya Mandiri Trading Business
Summary
The development of small and medium enterprises is increasing every year, especially in the Rengat district. An increase in the number of small and medium enterprises will certainly increase competition in the business that is run, especially the business that is run the same type as the old one This is certainly a concern for business actors to run their business, as a business actor, sales volume is the main thing. The sales volume from the last three years has decreased This is a special concern for the independent light trading business actors. During the pre-survey, the researchers saw that the products they sell have competitors with other business actors This is certainly one of the factors causing the decline in sales. From the background of the problem above, the researcher is interested in raising the title of this research, namely "The Influence of Products, Prices, Promotions and Brand Image on Sales Volume at Cahaya Mandiri
Sign-in/Register to view highlights & summary 
Published Version (
Free)
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
