Abstract
The goal of the research is to empirically investigate if the company size has an impact on the intrinsic value perceived by the investor and herd behaviour and if the media coverage and publicity influences the decision-making process of the investor. Consequently, the research will investigate if the investor prefers to invest in big size Company instead of to bet on small cap Company and investigate if media coverage and publicity imply an image value and consequently an intrinsic value associated to the Company. Keywords: company size bias, herd behaviour, intrinsic value bias, image value bias, regret bias, recency bias, strategic level-k thinking, beauty contest, bounded rationality.
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