Abstract
This study examines and analyzes the relationship between the technological complexity (KT) and compatibility (KOM), to a continuance to use (CTU) of green and smart port concepts using TAM theory extended. Adding technological complexity and compatibility as an external factor into TAM in terms of perceived usefulness (PU) and perceived ease of use (PEOU) that affect continuance to use green and smart concepts. This study uses a survey method. It is distributed to owners/operational/invoicing managers of Terminal Teluk Lamong (TTL) Customers (Shipping Company, Forwarding, Trucking Company) in Surabaya, Indonesia. The sampling technique is using Slovin's formula with 304 respondents. The data analysis technique uses SEM (Structural Equation Modelling) with SMART PLS 3.0. Both KT and KOM have a significant effect on PU and PEOU. Both PU and PEOU have a significant effect on CTU, and PEOU has a significant effect on PU. This research was conducted at TTL, the only terminal in Indonesia that uses the green and smart port concept. There is no comparison with other terminals in Indonesia on the implementation of the green and smart port concept. Especially for shipping companies, respondents cannot reach owner/principal/shareholders due to Indonesian government policy that international Shipping Companies are not allowed to open branches independently. However, they have to cooperate with local companies (agents). Port Industries (TTL) can develop an appropriate marketing strategy based on this research's results. Technological complexity and compatibility have a significant effect on the continuance to use GSP. Management of TTL has to consider technology and operational systems development with a low-level complexity and according to customer's needs. This research contributes to enrichment and extending TAM theory in terms of green and smart port concept sustainability. Not only affected by PU and PEOU but technological complexity (KT) and Compatibility (KOM) factors are important.
Highlights
The construction and development of ports in Indonesia have enhanced the port industry's competition in the last ten years
Technological Complexity (KT) and Compatibility (KOM) as external factors in TAM theory have a significant effect on perceived usefulness (PU), perceived ease of use (PEOU), and continuance to use (CTU)
It can be concluded in this study, and It was found that the level of complexity of green smart port technology affects customers' perception of the benefits of the green and smart port concept
Summary
The construction and development of ports in Indonesia have enhanced the port industry's competition in the last ten years. At least there are eight ports which under construction and development in Indonesia since 2014. The keyword in winning a competition is customer loyalty. Customer loyalty's dimension: first, recommendation, a loyal customer would. The bigger the loyal customers, as bigger the chance to win the market. PT Pelindo III (Persero) has made innovations in port development in its working area by building a port with a green and smart concept. TTL is the first green and smart port in Indonesia
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