Abstract
The context of digital technologies and robotization has strongly influence over industry, especially over working environment. Hospitality sector does necessarily involve personal contact with clients. Therefore, in hotels, digital development represents a solution to improve operational processes, but it means a modification of recruitment and retention of talent policies. The purpose of this article is to analyse the real impact of digital transformation on the human resources policies, particularly in reception, room service and housekeeping departments, focusing on high quality hotels of Barcelona (four and five star hotels). Methodologically, a qualitative research is done using face-to-face semi-structured interviews with CEOs, Human Resource managers, heads of reception and house-keepers to verify the effective adaptation of this sector towards digitalization and changes to human resource strategies.
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