Abstract
This study aims to examine the effect of sustainable supply chain management on company performance mediated by competitive advantage, the subjects of this study were the actors of the pottery Joint Business Group (JBG) in Banten Province, Indonesia. This type of research is quantitative research with descriptive research and causal research using questionnaires distributed directly to the JBG Pottery actors as many as 100 respondents. Moreover, Structural Equation Model (SEM) in the SmartPLS Software version 3.0.m3 (SmartPLS GmbH: Bönningstedt, Germany) was used for data analysis. The results of the study found that sustainable supply chain management affects competitive advantage, company performance was also observed to be influenced by sustainable supply chain management and competitive advantage while company performance was also found to be affected by sustainable supply chain management through the mediating effect of competitive advantage. The significant implication of this study is for managers to ensure competitiveness in the process of implementing sustainability supply chain to improve company performance, while providing recommendations to the government through Disperindagkop and SMEs in conducting the assistance process to MSMEs.
Highlights
The tight market competition requires businesspeople to continue to maintain maximum production levels, meet market demand with maximum sales levels as well
One of the best ways to competitive effectively in the market is to reduce the cost of producing an item to the bearable minimum required to meet the needs of the consumers, and this can be achieved through appropriate supply chain management which is considered to be very important to the performance of a business organization [4]
Interviews result with several business actors who are members of the pottery joint business group (JBG), said that in the current pottery craft process, it has been difficult to obtain the main raw material for making pottery, namely clay because it has experienced a scarcity
Summary
The tight market competition requires businesspeople to continue to maintain maximum production levels, meet market demand with maximum sales levels as well. To meet this demand, companies must continue to improve innovation in products and services to stay ahead in the market and not be left behind by competitors. One of the best ways to competitive effectively in the market is to reduce the cost of producing an item to the bearable minimum required to meet the needs of the consumers, and this can be achieved through appropriate supply chain management which is considered to be very important to the performance of a business organization [4]
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