The effect of subliminal incentives on goal-directed eye movements.

Abstract

Over the last decades, several studies have demonstrated that conscious and unconscious reward incentives both affect performance in physical and cognitive tasks, suggesting that goal pursuit can arise from an unconscious will. Whether the planning of goal-directed saccadic eye movements during an effortful task can also be affected by subliminal reward cues has not been systematically investigated. We employed a novel task where participants made several eye movements back and forth between a fixation point and a number of peripheral targets. The total number of targets visited by the eyes in a fixed amount of time determined participants' monetary gain. The magnitude of the reward at stake was briefly shown at the beginning of each trial and masked by pattern images superimposed in time so that at shorter display durations participants perceived reward incentives subliminally. We found a main effect of reward across all display durations as higher reward enhanced participants' oculomotor effort measured as the frequency and peak velocity of saccades. This effect was strongest for consciously perceived rewards but also occurred when rewards were subliminally perceived. Although we did not find a statistically significant dissociation between the reward-related modulation of different saccadic parameters, across two experiments the most robust effect of subliminal rewards was observed for the modulation of the saccadic frequency but not the peak velocity. These results suggest that multiple indices of oculomotor effort can be incentivized by subliminal rewards and that saccadic frequency may provide the most sensitive indicator of subliminal incentivization of eye movements. NEW & NOTEWORTHY Reward incentives motivate humans to exert more effort, and they do so even when rewards are subconsciously perceived. It has been unknown whether these effects also extend to eye movements that have lower energetic demands compared with other movement types. We devised a behavioral task that required fast execution of multiple eye movements. Subliminal rewards enhanced the frequency and peak velocity of saccadic eye movements, with the most reliable effect observed for saccadic frequency.