The Effect of Subjective Knowledge, Objective Knowledge, and Experience Knowledge on Interest in Buying British Propolis Products

Abstract

This study aims to determine how the influence of subjective knowledge, objective knowledge, and experience knowledge on buying interest in British Propolis products in West Nusa Tenggara. The type of research used is quantitative research with causality association approach. The population in this study are consumers who know British Propolis and have consumed British in West Nusa Tenggara, with an unknown population. The number of samples taken were 100 consumers aged ≤25 - ≥40 years. The sampling technique used was purposive sampling technique. Data analysis used multiple linear regression analysis with SPSS 2.5 for windows application. The results showed that subjective knowledge had no effect on interest. While objective knowledge.