Abstract
Identifying good clothes needs knowledge and experience, and the academic major plays an important role when it comes to selection of clothes. This research aims to examine the effect of difference in students’ academic majors on practice of e-shopping of clothes. The study has applied the experimental approach using a questionnaire comprised of 27 questions targeting (200) students from various academic majors. The data were analyzed using the (SPSS) program. To verify the hypotheses of the study, the Chi Square Test was used at a level of statistical significance (0.05) to ensure that the difference in the students’ academic major may affect the study variables. It was found that there are statistically significant differences at a significant level (0.05) in favor of female students from Fashion and Textiles major in terms of feasibility of e-shopping over other majors. Fashion and Textiles students were found to be more interested in examining the raw materials of clothes and accuracy and cleanliness of knitted clothes; they rarely return clothes after purchasing, can determine the best choice for body style from among similar designs compared to female students of other academic majors, and finally they can make adjustments to the clothes after purchasing it, and add some aesthetic touches to increase its value of appearance compared to female students of other academic majors.
Highlights
Technological development in means of communication has facilitated the pursuit of all desires and needs quickly and and with multiple options
Fashion and Textiles students were found to be more interested in examining the raw materials of clothes and accuracy and cleanliness of knitted clothes; they rarely return clothes after purchasing, can determine the best choice for body style from among similar designs compared to female students of other academic majors, and they can make adjustments to the clothes after purchasing it, and add some aesthetic touches to increase its value of appearance compared to female students of other academic majors
● To ascertain that female students of the Fashion and Textile major can determine the best choice for body style from among similar designs?
Summary
Technological development in means of communication has facilitated the pursuit of all desires and needs quickly and and with multiple options. The Kingdom’s Vision 2030 aims to create a viable society with a prosperous economy, an ambitious nation, and a tremendous industrial development to provide the basics of life for citizens, residents and visitors and smoothly (Saudi Vision 2030). It promoted e-commerce with multiple options (Soleimani, 2018), an increased population’s level of income, development of infrastructure, encouraged a strong growth of the e-commerce industry, and facilitated spread of the Internet (Al-Khail & Saleh, 2020). Selecting clothes needs knowledge and experience, and the academic major plays an important role when it comes to selection of clothes, and as Saudi consumers enjoy easy and free educational opportunities most of the time, studying the impact of academic major will have clear results, especially those related to electronic shopping of clothes
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