Abstract
This study aims to analyze the effect of the Store Atmosphere variable on the Repurchase Intention variable through Satisfaction as a mediating variable. A non-probability sampling of purposive sampling was used for the sampling technique, with the answer from 190 customers of Sinar Anugrah Store as the sample for this research. Furthermore, this research uses structural Equation Modeling – Partial Least Square (SEM-PLS) with the SmartPLS 3 program as a data analysis tool. The results show that the store atmosphere has a significant effect on repurchase intention, and the store atmosphere has a significant effect on customer satisfaction. Customer Satisfaction has no significant effect on Repurchase Intention. In addition, the results showed that customer satisfaction was not able to significantly mediate the store atmosphere on repurchase intentions.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Jamanika (Jurnal Manajemen Bisnis dan Kewirausahaan)
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
