Abstract
The Effect of Social Networking Tools on the SMEs Domain: an empirical study in the Nineveh Governorate-Iraq
Highlights
These days, utilization of “Information and Communication Technologies”ICT has made a big change in numerous facets of the humane lives and its effect is increasing in diverse sectors
It included: (A) 8 items relating to Social Networking; (B) 7 items relating to the Customer Involvement and Customer Retention
- Education Out of 56 workers, 66.07% (n=37) were “graduate”, 5.36% (n=3) were having diploma certificate,19.64% (n=11) were High School-Graduate, 8.93% (n=5) were having other qualification. This means that the majority of the respondents are having high qualification which is helping their enterprises to take benefits from different internet applications. - Period of Establishment Regarding the period of starting the enterprise, the results has shown the Following time categories respectively; 48.21% (n=27) fall between (3-5 years), 32.14% (n=18) fall between (6-10 years), and 19.64% (n=11) fall between (11 years and above)
Summary
ICT has made a big change in numerous facets of the humane lives and its effect is increasing in diverse sectors This has been supported by the emerging of second generation of web-based communities like “blogs, wikis, and social networking tools” which is targeting the beginning of: collaboration, creativity, and sharing amongst customers instead of just sending and/or receiving emails and retrieve information. The method of association with the consumer is made has been changed throughout history course (Ngai, et al, 2015) The expansion of these days’ technologies has largely enabled clients to quickly and with fewer difficulties collect information about the supply of diverse goods and services. This paper is keen to present a conceptual framework for which Nineveh’s SMEs adoption the tools of social networking in order to involvement consumers within its marketing activities and towards customer’s retention
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