Abstract
This study investigated the effects of shopping motives and store attributes toward shopping excitement and satisfaction at multinational hypermarkets in Indonesia markets. Among three types of shopping motives (socialization, utilitarian and diversion), utilitarian significantly affected shopping excitement. Excitement positively affected satisfaction. The results of this study have important implications for local as well as multinational retailers and also for further research in global retailing.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.