Abstract
This study aimed to determine service quality, school image, and student satisfaction with student loyalty at SMKN 2 Buduran. This study used quantitative research methods. Data were obtained from 50 students at SMKN 2 Buduran Sidoarjo. Analysis of the data used using Google Form as a research medium for service quality, school image, and student satisfaction with student loyalty. The results obtained from the study can be concluded: the quality of school services to students was almost fulfilled. The better the quality of service provided by the school to students, the higher the student loyalty. The image of the school according to students' views was good. The higher the image quality of the school, the higher the loyalty that students had so that students became satisfied while learning. Student satisfaction according to the assessment of students was quite fulfilled. So that the higher the student satisfaction, the higher the student's loyalty to the school. Students' views on service quality, school image, and student satisfaction were almost fulfilled because the higher the loyalty given to students, the higher the students' loyalty to the school so that students felt satisfied in carrying out learning activities at school.
Highlights
Education is a very basic guide for the prosperity of the nation
This study conducted research with the following objectives: 1) To determine whether there is an influence of service quality on student loyalty at SMKN 2 Buduran Sidoarjo
2) To determine whether there is an influence of school image quality on student loyalty at SMKN 2 Buduran Sidoarjo, 3) To determine whether there is an effect of student satisfaction on student loyalty at SMKN 2 Buduran Sidoarjo, 4) To determine whether there is an influence of service quality, school image quality and student satisfaction with student loyalty at SMKN 2 Buduran Sidoarjo
Summary
Lala Aulia Sanria, & Nugraha, Jaka (2021). The Effect of Service Quality, School Image, and Student Satisfaction on Loyalty. With good credibility and high loyalty, the student satisfaction index of SMKN 2 Buduran is still low This is due to the competence possessed by the teacher in terms of the use of technology and the unsatisfactory quality of services such as the quality of service provided by the TU regarding correspondence that is less responsive in handling or implementing it. The initial hypothesis of this research is that the quality of service and a good school image can meet the satisfaction index and high loyalty of SMKN 2 Buduran students. This research method used a quantitative model that was useful for obtaining data on the population and the sample that had been selected in order to know about the quality of service, the image of the school and the satisfaction of students on the loyalty of students at SMKN 2 Buduran Sidoarjo. The use of linearity test to find out the research variables used had a linear relationship or not in a significant way
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