Abstract
This research aims to elucidate the influence of service quality against the satisfaction and loyalty of students parents in PAUD. The respondents in this study are 110 of PAUD students parents. The analysis used is the path analysis with the help of SPSS 20. The research and discussion results showed that the service quality in PAUD it was influence of the service quality agains the satisfaction and loyalty of students‟parents in PAUD. There is a significant direct effect between service quality on student parent satisfaction. There is a significant direct influence between service quality on student parent loyalty. There is a significant direct influence between the satisfaction of student parents on the loyalty of student parents.
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