Abstract
The use of costly sanctioning by individuals has been found to enhance cooperation and pro-social behavior, especially when a centralized system of authority is either non-existent or unable to sanction anti-social behavior. Online review systems have offered a centralized location for decentralized social control: individuals who are unhappy with a service provided can offer negative feedback, harming the reputation of the service provider. The cost of services provided and the quality of service received may determine the level of motivation individuals have to compose a detailed online review. Furthermore, differences between markets and cultural norms regarding sanctioning behavior may also affect how much effort individuals will spend on online sanctioning. These relationships are tested using a corpus of reviews pulled from an online review system for various home, auto, and medical services.
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