Abstract
In the field of mobile payment services market, first-mover (Apple Pay) and fast-follower (Samsung Pay) are competing with each other. Compared to Apple Pay, Samsung Pay has an advantage of using existing credit cards. At this point, this paper finds that the release event of Samsung Pay has negative effects on Samsung's domestic supply chain through the event study. It can be interpreted that Samsung adopts a risk-taking strategy as a fast follower.
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