The effect of re-engineering administrative processes in achieving competitive advantage: An analytical study of the opinions of a sample of workers in the General Company for Iraqi Ports

Abstract

This study endeavors to ascertain the degree to which re-engineering of administrative operations contributes to the attainment of competitive advantage in the company under investigation. Additionally, this research proposes novel mechanisms to surmount the impediments that hinder the development of performance in the sample company and enhance its overall performance. It is noteworthy that re-engineering of administrative operations is a contemporary approach employed in this regard. The present study involved the implementation of organizational changes within a company located in Basra Governorate. The research community comprised the employees of the company, while the selected ports for the study included Al-Maqil, Abu Flus, Al-Faw, Khor Al-Zubair, and Umm Qasr. The study population comprised of a cohort of 200 individuals who were employed in the aforementioned ports. The study was founded on a robust framework aimed at uncovering the operational strategies of the surveyed departments with the objective of enhancing their efficiency and attaining a competitive edge. Several hypotheses concerning the interplay between the research variables of administrative operations re-engineering and competitive advantage were subjected to empirical testing, and the resulting data was analyzed using statistical techniques. The present study utilized the SPSS software to conduct statistical analysis on data obtained through a questionnaire designed for the purpose of investigating the relationship between re-engineering of administrative operations and competitive advantage dimensions in the selected ports. The findings revealed a significant impact of re-engineering dimensions on the competitive advantage dimensions within the research sample.