Abstract
ABSTRACT The choice of career path facing school-leavers is discussed, using a modified consumer choice model. As a case study, students from 12 high schools in Perth, Australia were surveyed to ascertain their perceptions of the armed services as a career path. The effects of external promotion and family involvement are considered. Major factors that emerged from the study were the difficulty students faced in selecting a career and the importance placed on training offered by the organisation.
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