Abstract
The purpose of this study was to determine the effect of sales promotion and service quality on customer satisfaction at PT. Dhiya Alia Firdaus (Dafira Tour & Travel). This study uses a quantitative descriptive approach. The population of this study were 134 consumers who had made a purchase at Dhiya Alia Firdaus (Dafira Tour & Travel). The sample of this study used the Slovin formula as many as 100 respondents. Data collection techniques through questionnaires, documentation, literature studies and observations that have been tested for validity and reliability. Analysis of the data used in this study is the method used is multiple linear regression test with data management using SPSS Version 26. The results show that: (1) Promotion significantly affects consumer satisfaction. which means that the promotion variable is partially proven to affect consumer satisfaction. (2) Service Quality has a positive and significant effect on Consumer Satisfaction. which means that the service quality variable is partially proven to affect consumer satisfaction. (3) Promotion and Service Quality have a positive and significant effect on Consumer Satisfaction, which means that promotion and service quality variables simultaneously affect consumer satisfaction.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Moestopo International Review on Social, Humanities, and Sciences
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
