Abstract
This study aims to provide empirical evidence regarding the influence of product quality, service quality, and price on the decision to purchase medical device products and their implications for consumer satisfaction. This study uses the PLS (Partial Least Square) analysis method. This study uses primary data in the form of a questionnaire and is distributed to 141 (one hundred and forty-one) respondents who are users of medical device products, namely apheresis machines. Based on the overall exposure of statistical calculations on structural model analysis and testing that partially, product quality is proven to have a positive and significant effect on purchasing decisions for medical device products, service quality is proven to have a positive and significant effect on purchasing decisions for medical device products, prices are proven to have a positive and significant effect. significant towards the decision-making of medical device product purchasing, product quality proved to have a positive and significant effect on consumer satisfaction of owned medical device products, service quality proved to have a positive and significant effect on consumer satisfaction of medical device products, price proved to have a positive and significant effect on consumer satisfaction of medical device products health. The purchase decision is proven to have a positive and significant effect on consumer satisfaction with medical device products.
Highlights
The Industrial Revolution 4.0 brought changes in the health sector
Technology is increasingly playing an important role for doctors and health practitioners, for the realization of better health quality for patients, which is a multinational company engaged in medical device products
Based on the data that has been collected by researchers, the purpose of this study is to see how strong the influence of product quality, service quality, and price can influence consumers in making medical device product purchasing decisions and the implications for consumer satisfaction
Summary
Technology is increasingly playing an important role for doctors and health practitioners, for the realization of better health quality for patients, which is a multinational company engaged in medical device products. The medical device products offered are apheresis products, which are automatic blood processing products used by PMI (Indonesian Red Cross) and Hospitals. Apheresis products are medical device products that are used to process blood components, especially for platelet components. This medical device product was introduced in Indonesia in 2014. This product comes from the United States. 3 companies sell different brands for this apheresis machine. Companies with other brands are from the United States and Germany
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