Abstract
This study aimed at investigating the effect of product quality and service quality on customer loyalty through customer satisfaction. This research found that product quality and service quality has significant effect on customer satisfaction. Customer satisfaction has a significant effect on brand loyalty. And customer satisfaction act as a mediator between exogenous variables to consumer loyalty. These results indicate that exogenous variables significantly influencing on brand loyalty are product quality and service quality. These results suggest that company should improve product quality and service quality that affect customer satisfaction and customer loyalty.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
