The Effect of Product Quality and Price Perception on Purchasing Decisions for Indihome Providers in Sidoarjo

Abstract

The goal of this study was to ascertain and examine how customer perceptions of product quality and pricing influenced purchases from Sidoarjo’sIndihome providers. The dependent variable in this study is the purchase decision, while the independent variables are perceived product quality and price. This research approach employs quantitative research methodologies. 65 Indihome Provider customers in Sidoarjo served as the study’s sample population. by distributing questionnaires, sampling will be done using a non-probability sampling method and a purposive sampling methodology. The partial least squares (PLS) analytical tool was used for the component-based structural equation modeling (SEM) method of data analysis. According to the study’s findings, product perceptions of both quality and value influence Indihome Providers’ in Sidoarjodecisions to buy.