Abstract
The majority of the population in Indonesia works in the agricultural sector because Indonesia has quite fertile land that can improve the economy in Indonesia throught the agricultural sector. The purpose of this study was to determine the effect of product quality and brand image on purchasing decisions for ABC brand instant chili sauce products in Kediri City. The sampling technique in this study is non-probability using purposive sampling technique, so that the number of samples needed is 108 respondents. The research method used in this research is quantitative. The data analysis technique in this study uses Part Least Square (PLS). The results of this study indicate that product quality and brand image have a significant (positive) influence on purchasing decisions for ABC brand instant chili sauce products in Kediri City.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSIS
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
