Abstract
This study tries to answer the research objectives, namely to find out how the influence of Price Perception and Game Features on Online Game Virtual Item Purchase Decisions. The results of hypothesis testing using multiple regression analysis with two independent variables and one dependent variable indicate that: The proposed H1 states that Price Perception has no effect on Online Game Virtual Item Purchase Decisions, it can be seen if the tcount value is 0.896 or less than ttable (α : 5%, df : 37 = 2.026192), in addition, the significance value is 0.376 or greater than the model significance value of 0.05. Then H1 is rejected, meaning that this cannot affect the Online Game Item Virtual Purchase Decision. The proposed H2 states that Game Features have an effect on Online Game Virtual Item Purchase Decisions, it can be seen if the tcount value of 1.908 is smaller than ttable (5%, df : 37 = 2.026192), but the significance value is 0.064 or greater than the value the significance of the model is 0.05. Then H2 is rejected, meaning that this cannot affect the Online Game Item Virtual Purchase Decision. The proposed H3 states that Price Perception and Game Features simultaneously affect the Decision to Purchase Virtual Items Online Game, from table 4.12 the Fcount value is 4.751 or greater than the Ftable value (α : 5%, dk numerator : 2, dk denominator : 39 -2-1, Ftable: 3.26), besides the significance value is 0.015 or less than the model significance (0.05), it can be concluded if H3 is accepted, meaning that Price Perception and Game Features simultaneously affect Virtual Purchase Decisions Online Game Items.
Highlights
As we know the internet has become an inseparable part of human life today
The results of hypothesis testing using multiple linear regression analysis with three independent variables and one dependent variable indicate that: 1. The Price Perception Variable is not a factor in influencing the Online Game Virtual Purchase Decision. This is evidenced from table 4.11, it can be seen if the tcount value is 0.896 or less than ttable (α: 5%, df: 37 = 2.026192), besides the www.ijmra.in significance value is 0.376 or greater than the model significance value of 0.05
The results of the hypothesis H1 are rejected, : Price perception has no effect on the Purchase Decision of Virtual Online Game Items
Summary
As we know the internet has become an inseparable part of human life today. The internet has always been used and has become an important need for business transactions, communication, entertainment facilities, and social interactions for its users. The game developed from the beginning where the graphics and gameplay created by a man named Alexander Shafto Douglas or Sandy, created graphic computer games when he was pursuing a degree in EDSAC computer at the University of Cambridge. This game was named "Tic-Tac-Toe" in 1952. A student named Steve Russell managed to create the first interactive computer game which was named "SpaceWar". This game is played using a computer. Ralph Baer is a pioneer, inventor, as well as an engineer and is known as the "Father of Video Games"
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