The Effect of Political Party Communication Through Social Media on The Results of The 2019 Legislative General Election (Nasdem Party, PKS, and PDIP Twitter Case Study)

Abstract

Communication is carried out not only directly through face to face, but also non-face to face or in writing. Where verbal communication consists of oral and written communication with these two things, written communication through social media is part of verbal communication but non-face-to-face (Anggriawan 2017). Communication using chats, letters, or emails as an example of a communication medium. With the existence of communication through social media individuals and organizations cannot be separated from the existence of communication through social media, including political parties. Along with the existence of artificial intelligence, which is very close to individual and organizational communication, on this occasion the researchers want to see communication during the Legislative General Election in 2019 at the national level. Does the communication through Twitter conducted before the general election can affect the results of the legislative elections for the three parties consisting of the National Democratic Party, the PKS, and the PDIP. The method used is the descriptive qualitative method, using NVIVO analysis. With the existence of non-verbal communication, the communication of political parties participating in the election has various influences on the results of legislative elections, some of which increase and some also decrease. The three parties that are active in communication using artificial intelligence (Twitter) have shown an increase in the results of legislative elections. The National Democratic Party increased by 1.59%, PDIP increased by 1%, while PKS increased by 1.82%. Therefore, the increase in communication through artificial intelligence influenced the results of the legislative elections.