Abstract
Plagiarism is the critical issue occurred in the higher education nowadays which triggers for further research. Hence, an extended research model from the past TPB model known as PCI model is designed to examine effect of plagiarism on the public university's corporate image. It is highly recommended that an individual's behavior effect towards an institution's reputation itself should consider the corporate image as a new variable to be assessed. Accordingly, it is expected that much studies will be carried out to measure the degree of university's reputation through evaluating the students' behaviors concerning plagiarism in combating this issue entirely.
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