THE EFFECT OF PLACEMAKING ATTRIBUTES ON TOURISM EXPERIENCES: A CASE STUDY OF PETALING STREET IN MALAYSIA

Abstract

Cultural heritage tourism, a form of tourism in Malaysia that is vital for identity and place attachment, has a positive influence on the country's economy and society and helps individuals build a strong sense of place. Petaling Street is a well-known traditional street in Malaysia. However, in light of the tremendous increase in tourism and urbanisation, it now faces the threat of losing its Chinese cultural heritage due to commercialisation and touristification, which also affects the tourism experiences (TEs) of its tourists. Although placemaking is a relatively new concept in Malaysia, it is becoming an increasingly important component of the community as it is able to create a bond between a place and people. As such, the government is pushing for the concept to be included in urban regeneration. The findings indicated that placemaking attributes (PAs) may actually influence TEs at cultural heritage sites. This present study also identified three new factors. As the results indicate that PAs closely relate to TEs, it can be concluded that Petaling Street's TEs would be enhanced if it were to provide the appropriate services and facilities; which are considered PAs.