Abstract
Innovative behavior is becoming increasingly important, especially when the world has witnessed the rapid growth of start-up companies. The purpose of this research is to measure the impact of 10 kinds of personal values on innovative behavior of employees, based on Schwart’s theory of basic values to build the research framework. A total of 455 Vietnamese respondents from different companies participated in this study. The type of this research is a quantitative research and we used SPSS 22.0 to analyze the data used in this study. The result showed that universalism and benevolence positively affected employee’s innovative behavior. Whereas the other values were found to have no significance of innovative behavior in our research.
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