Abstract
The purpose of this study was to determine the influence of personal and social environment on consumers of organic vegetables in the city of Surabaya, East Java, Indonesia. This research was conducted in 4 (four) urban villages in the city of Surabaya including Jemur Wonosari, Kedungdoro, Mojo, Pagesangan. In this study (consumer behavior) the data obtained were processed using Warp PLS software version 6.0. Based on the results of the analysis of the data obtained, the results obtained that personal factors and social environment have a significant influence on consumer behavior of organic vegetables in the city of Surabaya.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Asian Journal of Agricultural Extension, Economics & Sociology
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
