Abstract
Problem Statement: Marketing has always been accused of using lies, fraud, invasion of privacy, environmental pollution, and promotion of consumerism and neglecting of the poor and vulnerable of society, while marketing are formed with the aim of contributing the economy of countries and providing their demands of consumers. Research Methodology The method selected for this research is survey method to assess the impact of perceived social responsibility on the loyalty of thecustomersof Mani Mas dairy company. Place of Research: Nine regions of municipality, Fars province, Shiraz province and Iran Research Community: Statistical population of research is consist of all grocery stores in the city of Shiraz that is consider as intermediate costumer between the company of Mani Mass and final consumer.
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