Abstract
Now days, retailer always make a new marketing strategy to keep their customers needs, so the customer will be satisfied with their product. Customers ’ perception for product value usually involving the effect of perceived quality, perceived sacrifice and perceived risk and perceived quality. The objectives of this research was to know whether perceived quality, perceived sacrifice and perceived risk has an effect on customer perception of product value for electronic product. The data were collected from 98 respondents. These respondents has bought electronic product in the previous year. The hypothesized relationship was tested using multiple regression analysis. The analysis showed that country of origin, store name, brand name and price has a positive effect to quality, but price doesn’t have a positive effect to perceived sacrifice and also performance risk and perceived risk has a positive effect to financial risk. Another analysis showed that perceived quality doesn’t have a negative effect to performance risk and also performance risk and financial doesn't have a negative effect to perceived value.
Highlights
Industry era 4.0 Business in the field of electronic development is very fast compared to previous eras, it is characterized by a modern marketing concept where customers can buy online so that the company spends more and more of all market segments in the upper segment competing (M Aras et al, 2018; Muh Aras et al, 2017; Muhammad Aras et al, 2018; Irmal et al, 2020; Selang, 2013)
It can be explained that overall the country of origin, brand name, price and store name factors have a positive effect on quality, but if one by one of the four variables is seen, the price factor is not proven to have a positive effect on quality
Ftest as a whole test on the regression equation to be tested, shows a figure of 33,059 by considering a significance number below p of 0,000 (p
Summary
Industry era 4.0 Business in the field of electronic development is very fast compared to previous eras, it is characterized by a modern marketing concept where customers can buy online so that the company spends more and more of all market segments in the upper segment competing (M Aras et al, 2018; Muh Aras et al, 2017; Muhammad Aras et al, 2018; Irmal et al, 2020; Selang, 2013) This competition makes consumers more choices this will benefit consumers because they avoid bargaining, if one product is profitable other consumers will order via online and vice versa. If the purchased Proudak is able to exceed expectations, the grill will be very satisfied or very happy, the rating of the proud grill depends on the factors of Perception of Quality, Quality, Perception of Sacrifice and Perceved Value. in accordance with the title of the appropriate material
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