Abstract
The purpose of this study is to analyze the factors that affect the repurchase intention, whichis brand awareness and customer satisfaction, and the customer satisfaction affected byperceived quality and brand image. The population in this study is Indocafe coffeecostumers in Purwokerto. The total number of samples that used in this study was 120respondents by using convenience sampling. The measurement of variables in this researchusing Likert's scale and hypothesis testing using Structural Equational Modeling (SEM).Based on the result of this study, the average of respondent is male between the ages of20-30 years old and the favorite is Indocafe Coffeemix 3 in 1. The result shows that (1)Perceived quality has a positive effect on customer satisfaction, (2) Brand image has apositive effect on customer satisfaction, (3) Customer satisfaction has a positive effect onbrand awareness, (4) Customer satisfaction has a positive effect on repurchase intention,and (5) Brand awareness has a positive effect on repurchase intention. a. Perceived qualityis a factor that effect the costumer satisfaction and impacts the repurchase intention. Bymaintaining the quality of taste and aroma of Indocafe coffee consumers will be moresatisfied and have an impact on future intention.
Highlights
The main section of an article should start among the public, from young to old people
This study aims to determine the effect of perceived quality, brand image on customer satisfaction and brand awareness and the impact on repurchase intention on Indocafe coffee costumers in Purwokerto
Theoretical model that has been built from the research that conducted by Pradhita (2015) "The influence of brand awareness on repurchase intention : the mediation role of brand loyalty and perceived quality" accompanied by model development with adding brand image and customer satisfaction variables and analyzed as a researchable model (Ferdinand, 2000) using SEM (Structural Equation Modeling)
Summary
The main section of an article should start among the public, from young to old people. Vice Chairman of the Association of Indonesian Coffee Exporters and Industry (AEKI) Pranoto Soenarto said the growth of national coffee consumption increased from 0.8 kilograms per capita to 1.3 kilograms per capita. This increase is indicated by the growing of coffee shops throughout Indonesia (Republika, 10 April 2016). Sari Incofood Corporation is one of the pioneers in producing instant coffee coffeemix 3 in 1 and cappuccino in sachet packaging in Indonesia. Indocafe Coffee becomes the top 1 instant coffee in Indonesia from 2015, 2016, and 2017 based on Top Brand Index, but the percentage of the Top Brand Index value was declines every year.
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
