Abstract

Students may learn about prospective teachers and obtain information about them by communicating with peers and/or conferring with online teacher rating systems such as RateMyProfessors.com. Drawing on media richness theory, artificial scenarios (Study 1) and recall prompts (Study 2) compared the effects of these information sources on how students select courses and form teacher impressions. The results showed that the valence of the information students received affected their course selection decisions and impressions about the prospective teacher. However, the two sources did not differ in their effects. Study 3 found that using multiple sources of information affected students above and beyond any single source alone. The results highlight and draw implications regarding the effect of these information sources in the higher education environment.

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