Abstract
This research was conducted to examine the effect of packaging and prices that influence the purchase decision of chatime drinks in South Tangerang. This study used a survey method by distributing questionnaires. The study population consisted of consumers from students in South Tangerang, while the number of samples was 96 respondents. Sample selection is done by using random sampling techniques Data analysis techniques used in this study using SPSS 2.3 tools. the results of the study prove that packaging and prices influence the decision to purchase chatime drinks.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
