Abstract
This study aims to see the effect of online service quality which consists of dimensions (ease of use, web design, responsiveness, customization and assurance) on customer satisfaction in Berrybenka e-commerce. This study used primary data obtained by distributing questionnaires to 110 respondents who were selected using a purposive sampling method. The data analysis method used is multiple linear regression method with the help of SPSS version 20. This study shows that ease of use has a significant effect on Berrybenka e-commerce customer satisfaction, web design has a significant effect on Berrybenka e-commerce customer satisfaction, responsiveness has a significant effect on customer satisfaction. Berrybenka ecommerce customer, customization has a significant effect on Berrybenka e-commerce customer satisfaction and assurance has a significant effect on Berrybenka e-commerce customer satisfaction. Simultaneously, ease of use, web design, responsiveness, customization and assurance have a significant effect on Berrybenka's e-commerce customer satisfaction
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