Abstract
ABSTRACTThis study explored the relationship between message reactance potential and individual levels of numeracy in the context of persuasive antiviolence messaging. It was specifically suggested that high levels of numeracy would exacerbate the negative effects of state reactance. The results indicated that high and moderate levels of numeracy strengthened the negative relationship between state reactance and message evaluation. Taken as a whole, the results of this study suggest that for persuasive messages that possess reactance potential and contain statistical/numerical information, individual levels of numeracy exert a nonignorable influence on how the message is evaluated.
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