Abstract
This paper analyses the impact of parasocial breakup (PB) on the industrial production performance in Turkey. We employ 139 Turkish TV series finales, broadcasted between 2005 and 2015, as a negative mood proxy. We use the regression analysis with Newey-West standard errors to obtain a more efficient parameter and provide alternative mood proxy dummies and other macroeconomic variables to examine the robustness of the effect of PB on industrial production. The analysis presents robust evidence that the negative mood decreases the workers’ productivity and performance and so industrial production. We also find that the effect of PB on production depends on the types of TV series and the channels they are broadcasted on.
Highlights
Industrial production (IP) is a leading indicator of the overall performance of the economic activity1 in a country
We evaluate the productivity of workers in Turkey by using the Turkish industrial production index (IPI)
We report some descriptive statistics of other control variables which are used for controlling macroeconomic factors and alternative mood proxy to ensure the robustness of the analysis results
Summary
In-Text Citation: (BOZKURT & KARAKUŞ, 2018) To Cite this Article: BOZKURT, İ., & KARAKUŞ, R. The Effect of Negative Mood on Industrial Production: First Evidence from Turkish TV Series Finales. International Journal of Academic Research in Business and Social Sciences, 8(9), 69–89. Vol 8, No 9, September 2018, Pg. 69 - 89 http://hrmars.com/index.php/pages/detail/IJARBSS
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